Sökresultat för: John A. (EDT) Ledingham
Public Relations As Relationship Management (Pocket)
avJohn A. (EDT) Ledingham, Stephen D. (EDT) Bruning, John A. (EDT) Ledingham
ISBN: 9780805841039 - UTGIVEN: 2001-07The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary [...]
Public Relations As Relationship Management (Pocket)
avEyun-jung (EDT) Ki, Jeong-nam (EDT) Kim, John A. (EDT) Ledingham
ISBN: 9781138853829 - UTGIVEN: 2015-04The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value t[...]
